With Trinny and Susannah about to hit the Shores of NZ with their style guides and fairly direct comments about what to wear and what not to be seen dead in – news of their impending arrival got me thinking…
What does ‘smart casual’ really mean and is it important?
Recently, we decided to put our research hat on and explore this topic for two reasons:
1) It looks like some Gen Y employees actually might need some help here if Hiring Managers feedback is anything to go by!
2) And – There does appear to be some confusion about what is ok and what is not – so maybe it is time to deal with the ambiguity?
Interestingly, one author on personal branding described the term ‘smart casual’ as “An incongruous juxtaposition…” but to cut to the chase – here is what I have found is perfectly acceptable and what is not.
On the OK list:
- Being casual is not about being sloppy
- It can be done brilliantly at any level but at all times remember, at any time anywhere , you are your own brand because your goal is to instil confidence
- It is: fresh, clean and tidy and immaculate grooming still applies
- Be prepared at all times and have a ‘spare jacket’ just in case
- Any fabric except evening fabrics (and leather, not PVC!)
- Accessorise well
And on the Not OK List:
- Clubbing gear
- Beach gear and jandals
- Torn anything
– Tee shirts you would run in
– Stained anything
– Underwear worn as a to
- Tops without underwear
– Chewing gum.
There were a few other items on both research lists but, they looked a bit ‘old hat’. I think the key pointer for me, and I am sure Trinny and Susannah would agree, because it makes such common sense (plus supports the whole reason for this sites’ existence) is that because you are your own brand, you need to make sure you are aware of the power of your own brand – every day.
This is excellent advice. Thanks for spelling it out so clearly.